"The magazine industry has survived the coming of the digital age because it has been able to exploit technological advances. Indeed, it has always done so throughout its long history"

There is currently a plethora of magazines in the UK. The magazine industry is experiencing higher sales, and more sales than ever before. There is continued innovation, evolution and brand extension as the market for magazines continues to rise. Statistics show that almost 80% of the UK public read a magazine meaning the sales are consistently high. The UK has supposedly the the most diverse market in the world and there are hundreds of different titles published every year to meet customer needs.  However, major organisations such as IPC Media are threatening and look likely to completely over rule the magazine industry as they continue their domination.

As the development of technology continues, so does the development of digital media. Since the 1990s. we have seen many developments in the digital magazine market. In 1995, CD-rom magazines were first introduced. And one year later in 1996, electric auditing was introduced with mags such a X-Net. These technological developments will benefit the magazine industry. These developments just continue to give the oppurtunity to more and more people to read magazines. This decade we have continued to see developments. Magazines have been established as a medium. Almost 80% of people read a magazine. Magazines have even moved to digital TV and youtube. The  development of magazines over the years has a bad effect on other forms of media however. As the magazine industry continues to rise, the industry for newspapers is falling and TV industry is only staying steady.  However, giant companies such as IPC media are beginning to dominate the magazine industry. And this is and will continue to crush smaller businesses in the magazine industry. More woman read IPC a year than any other publisher - newspapers and magazines. IPC publish 500 different titles a year and roughly 43 copies are sold every second. IPC Media is a scarily dominant force in the magazine industry.

The future prospects for magazines are looking good. The development of technology and the digital media will continue to provide new ways for people to read magazines. Magazines are constantly continuing to evolve to meet the needs and demands of the customers. The rising magazine industry will continue to cause the market for newspapers to fall however. We may also see a fall in the TV industry if we continue to see innovations in the magazine industry. However, the dominance of giants IPC continue to threaten the future prospects of smaller businesses in the magazine indusrty.